Our Approach

Through our own reflections and with insights from experts, we have outlined seven themes that we believe will contribute to realising our vision of a world where nature is thriving and everyone cares for it. We fund organisations that are closely aligned to one or more of these themes.

Our Themes

  • Advocacy & Policy Change

    Collaborating with other expert organisations. Informing and influencing policy with up-to-date research. Harnessing public support for conservation.

  • Business & The Natural World

    Understanding the impact of business practices on the natural world. Building supportive and collaborative relationships with business partners for the benefit of nature. Working with charitable partners to influence positive change in business practices.

  • Awareness & Behaviour Change

    Raising awareness of the inextricable link between people and nature. Running initiatives that lead to demonstrable behaviour change.

  • Frontline Community Engagement

    Recognising that humans are part of ecosystems and engaging the communities that are directly involved in, or impacted by, conservation. Empowering local communities to become the custodians of the environment in which they live.

  • Species At Risk

    Protecting species that are at risk and securing their long-term future with a clear expertise in species-specific conservation. Ensuring that legislative protection is implemented effectively. Working in collaboration with relevant stakeholders towards protecting species at risk.

  • Landscape Level Conservation

    Protecting landscapes and securing their long-term future with a clear expertise in landscape-level conservation. Ensuring that legislative protection is implemented effectively. Working in collaboration with relevant stakeholders towards protecting landscapes.

  • Data Collection & Analysis

    Understanding the data landscape and identifying gaps. Collecting and analysing data that is needed to contribute to positive change for conservation. Using data in an impactful way, using the most relevant and up-to-date techniques.

For us, how an organisation operates is just as important at what it does. That’s why we also look for a strong alignment in values with potential partners. We want to fund organisations that can clearly demonstrate all of our underlying principles.

Our Underlying Principles

  • 1. We work with collaborative organisations

    In order to move quickly towards our vision of the world, collaboration is absolutely key. Our partners collaborate internally, with other organisations in the sector, and with other relevant stakeholders.

  • 2. We work with honest organisations

    Our partners are honest about their work. This means celebrating successes, but also being open about challenges faced or mistakes made. We have seen that challenges can lead to important future changes or entirely new approaches that are often more beneficial in the long run.

  • 3. We work with organisations that understand context

    For us, this means our partners are aware of issues that affect their work. Whether this be political changes impacting nature conservation, the historic influence of colonialism, or the importance of DEI in the sector.

  • 4. We work with organisations that see their work through a climate lens

    In the same way that we recognise the climate emergency and how protection of the natural world can contribute, our partners also see their role in tackling this challenge.

  • 5. We work with organisations who use conservation evidence

    We understand the value of undertaking evidence-based conservation in increasing the likelihood of successful outcomes and limiting wasted resources. We like to work with organisations that understand the value of conservation evidence and can demonstrate how they use, or consider, this in their work.